REACHING AUDIENCES IN A DIGITAL AGE: TV NEWS ADVERTISING STRATEGIES TRANSFORM

In today's fast-paced media landscape, TV news remains a powerful platform for reaching audiences. However, the rise of digital platforms has shifted viewer behaviors. To effectively resonate with contemporary viewers, TV news outlets must adopt innovative advertising strategies that effectively integrate traditional television with digital feature

In bustling cities across the globe, auto rickshaws swerve through traffic, their vibrant hues grabbing the eye. These ubiquitous modes of transport, often adorned with advertisements, are a ever-changing canvas for businesses seeking to engage a broad audience. Rickshaw advertising offers a unique platform to interact with consumers in their daily